Creativity doesn’t have a shelf life

Chuck went on rocking until he was 90, Pablo painted until just before he died at 91. Yet many creative industries still view age as a barrier. Andy finds out more about a worldwide study into The Truth About Age.

What would Picasso have said if you’d told him he was too old to carry on with his art?

Or Chuck Berry to stop picking up his Gibson and playing?

I imagine I’d be bleeping out their responses.

Pablo Picasso died aged 91, Chuck Berry, 90.

Both carried on being creative until shortly before their deaths.

Yet somehow, we still tend to view age as a barrier in so many aspects of our lives.

I was very interested in The Truth About Age study undertaken by McCann Worldgroup’s Truth Central which involved 24,000 people aged between 20-70 from 30 different countries.

You’ll see Harjot Singh from McCann tell me here that diversity isn’t simply about gender and race – it should also include age.

As he says: “Ambition, creativity and imagination don’t have a shelf life.”

That’s good to know. Enjoy.