Why is it that we are so drawn to audio?
I know I actually prefer radio to TV – and that’s despite the fact that I worked in front of the cameras for so long.
To answer this question and many others, I chatted to Sam Crowther who is head of content with A Million Ads, who produce personalised ads for companies including Spotify & British Gas.
What’s really interesting is that Sam was drawn to audio by necessity. He is deaf in one ear and as a child his reading and writing only picked up when he was moved to a music school. Take a listen.