Listen up! Why we love audio.

Psst! Listen. Why human beings connect so deeply with what they hear.

Why is it that we are so drawn to audio?

I know I actually prefer radio to TV – and that’s despite the fact that I worked in front of the cameras for so long.

To answer this question and many others, I chatted to Sam Crowther who is head of content with A Million Ads, who produce personalised ads for companies including Spotify & British Gas.

What’s really interesting is that Sam was drawn to audio by necessity. He is deaf in one ear and as a child his reading and writing only picked up when he was moved to a music school. Take a listen.