Saying sorry with a smile but at what cost?

Fair play to KFC for its PR response to a terrible week but what are the longer term implications for the nation's health?

Round of applause for KFC for coming out with such a clever response after a nightmare week.

Proving that saying sorry doesn’t have to be po-faced, and helping to turn a potential crisis comms disaster into what some rather over-excited commentators are now describing as a “PR masterstroke”.

I know I’ll run the risk of being accused of a sense of humour failure here, but it’s the other kind of strokes that worry me more.



We are the most overweight nation in Western Europe.

According to the Organisation for Economic Cooperation and Development (OECD) 27% of Britons are clinically obese and 36% of us are overweight.

To me, the fact one of the biggest fast food chains on our high street had to temporarily close its doors became such, a (if you’ll pardon the pun), huge story, is a sad indictment on our couch potato ‘shovel a few more chips in your cakehole glued to social media’ lifestyles than any top line about a failure in the supply chain.



We also have the fastest rising levels of obesity – way more than the US – with the OECD pointing out that it is increasing here by 92% compared to 65% in the States.

Meaning more risk of chronic illnesses like hypertension, diabetes, cholesterol, etc, etc.

If that can’t get us levering our spreading backsides off the sofa, preparing healthy meals (of course with the odd takeaway treat) and out into the fresh air, then we really are staring into a bargain bucket of despair.