The Three B’s

Andy teaches you how the three Bs can make all the difference in that crucial media interview.

You don’t need to rush, you don’t need to panic, but you do need to prepare.

If you are wanting to get your message out in the media you need to plan ahead.

An average TV news report on BBC North West Tonight or Granada Reports will be around one and a half minutes long.

Most reports will contain two interviewees. The reporter will reckon to use one edited clip from each person – of about 20 seconds in length.

So you need to be able to hit the ground running and get your message out there.

I’ve used this picture, a) because I love it and it reminds me of this great city, and b) hopefully it will help you to remember my top tip.

The Three Bs:

Be clear: Before the interview make sure you have identified the key messages you want to get across.

Be conversational: Think of your audience and make sure you talk to them in a way they can understand – cut out any jargon and imagine you are talking to one person.

Be concise: Don’t waffle and get to your point – you may well be cut down to 20 seconds.

I’ll make you an offer. Book me for media training for your team (maximum of 6 in a group) between November and January 2018, and I’ll throw in a free one hour workshop on how to get your story and message in front of the media.

I’ll call it Have You Got News For Me? – have a look here.

It’s informative, fun and covers what the media wants and how to pitch yourself as an expert guest and your story, to the right radio or TV programme.

I look forward to working with you.