Creature comforts – the indie agency world

Bearded, opinionated and damned good value. Enjoy Andy's chat with agency boss Dan Cullen Shute.


Beard. Check.

Shoreditch address – check

Shirt – normally checked.

Now, I’m not for one minute suggesting that Dan Cullen Shute is a stereotype. Far from it.

He is opinionated, has a nice line in self-deprecation and a healthy smidgeon of scepticism which all make for a damned good interview.

We talked about why he doesn’t necessarily feel that for agencies the future is “advertising shaped” the importance of independence and the scourge of consultancies.

Oh, and why his agency Creature of London has added a White Crow to the menagerie.

He is more than worth listening too – so do just that.