From gaffes to gifs: What difference does a year make?

The "Maybot" dance was an embarrassment at a time when the UK is going through it's most politically nsettled time since World War 2.

Being able to laugh at yourself, is by and large, an attractive quality.

It does, of course, depend on the circumstances.

If you are presiding over the shambolic impasse of Brexit, barely able to keep your own party, let alone the country together, then even self-deprecation wears a little thin.

When I run presentation or media training sessions I urge people to be themselves. Nothing forced, or false. If it feels totally unnatural, it’s going to look dreadful.

The PM’s stiff-legged entrance and enforced jollity made me cringe. Right up there with Neil Kinnock’s toe-curlingly premature celebrations at Labour’s Sheffield rally just before the 1992 election.

What were her spin doctors thinking?

I imagine them cajoling her into it:  “Go on Prime Minister, it’ll be great!”

It wasn’t. It was bloody awful.

I also always remind people of the importance of their key messages. I wonder what key messages will people take away from that speech?

How about the thousands of “low skilled”EU migrants who keep the NHS going, serve our drinks and food, pick our crops, build our houses and pretty much prop up a lot of what we regard as every day life.

I wonder how they felt?

Where does the Dancing Queen think the construction, hospitality and health sectors are actually going to find the workforces to fill the vacancies that UK workers bluntly often just don’t want to fill.

Under her new proposals from 2021, EU migrants seeking work here will have to meet the same high salary threshold as non-EU applicants –  a threshold that could rule out any jobs that pay less than £50,000.

The New Statesman hit the nail on the head with its A-Z of those so called”low skilled” professions including academics, journalists and doctors.

Last year Theresa May’s Tory Party speech was the gaffe that kept giving. The more she coughed and spluttered the more letters fell off the party slogan behind her.

This year the dancing may have spawned a thousand gifs, but with the uncertainty of Brexit looming over all of us I can’t help feeling that the joke is very much on us.